Gradually, gradually we're 'joining the conversation.'
Tom and I have been keeping our own personal blogs for awhile now, but we've been slow to add a blog for 'Whitworth and I.' Tough to tout the importance of personal content-driven communication on the web to the people we work with, though, if we're not out there ourselves.
So we're biting the bullet and incorporating a blog, along with other social media, into our modus operandi. We actually expect it to be a whole lot of fun. Our studio/office is down the end of a dead-end gravel road and comes with all the benefits that implies, but it sometimes gets pretty quiet out here. Sure there's the telephone and email, but it turns out there are all kinds of ways to find and network with people, get your work out there, and talk about what you're thinking and what you're doing.
Besides, it's what it's all about these days.
In a small shop when you're busy with the day to day, it is an adjustment to make regular communication a part of the routine. We're finding you can't get too uptight about figuring it out as you go along. (Well, within reason, of course.) Some people will say you have to post several times a week, that people won't check in without a lot of stuff happening. Others insist fewer, but substantive, posts are the thing. The truth is you have to find what works for you and what the people in your network are looking for from you - what it takes to get your message out and to really connect with people. We think it's also important to have some fun in the process.
So here we go. You can follow us in snippets on twitter where we're known as whitworthandi - or check back here for the more occasional update.
Connect with Tom (Whitworth) online at Linkedin, WiredSonoma, and on Facebook.
You can find me (Jeri Lynn/I) online at Linkedin and on Facebook. I also tweet about sustainable food on twitter as SFSustainFood.
For more information on incorporating the new social media into your marketing and communication activities, we recommend the following links.
:: How to Write Great Blog Content
:: Six Steps for Creating a Social Media Marketing Roadmap Plan
:: Measuring Social Media
:: web 2.0 according to wikipedia
:: Twitter Tips in 140 Characters or More
We look forward to talking with you soon!
